How to Prepare for Crowdfunding

A successful campaign takes a lot of prep—and upkeep along the way

Want to launch a crowdfunding campaign? You’d better get started yesterday.

The popular perception of fundraising sites like Kickstarter is that entrepreneurs can cut out a lot of the legwork of landing money. But experts say that’s far from true.

A successful campaign takes plenty of advance planning—as well as constant involvement…

Read the full article on The Wall Street Journal.
http://online.wsj.com/news/articles/SB10001424052702303932504579252402009731252

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